The core of what we do
Probably the newest approach to marketing and the latest business concept.It originated as a response to fundamental changes in the current marketing environment.
Philip Kotler and Kevin Lane Keller define this holistic approach as follows:
“A holistic marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognize the breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution.”
With thousands of pieces of content shared every month, the fight to get the customer attention is stronger than ever.
Storytelling is becoming extremely important to break through the noise.
Stories have been an essential driver of change throughout human history, for better or worse. Savvy leaders tell stories to inspire us, motivate us.
Good stories surprise us. They make us think, make us feel.
They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.
Stories make presentations better. Stories help us persuade.
Today, more than ever, thanks to the newer technology, everybody has opportunities to stand out, spread messages, and make change through storytelling.
The businesses that can tell a story will have increasing advantage.
Video is the most powerful tool to cut through the noise.
Popularity of video over the web have skyrocketed over the past few years.
Video already makes up 73 percent of all internet traffic, according to Cisco’s 2017 Visual Networking Index,and it’s forecast to grow to 82 percent of all traffic by 2021.
According to Cisco’s 2017 VNI / Global Mobile Data Traffic Forecast Update, Mobile video traffic accounted for 60 percent of total mobile data traffic in 2016, and it’s forecast to grow to 78% of total mobile data traffic by 2021.
Today, video is a crucial component of social media.
Users watch 100 million hours of video per day on Facebook, and a billion of hours on Youtube.
"I see video as a mega trend, same order as mobile," said Facebook CEO Mark Zuckerberg.
SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines like Google.
The early days of SEO leaned on back-end coding tactics and deceptive tricks to get sites ranking higher. Today, modern SEO is summarized in one principle:
Make your users happy
There’s only one motivation that drives Google: the experience of its users. It wants its users to be happy so they’ll keep coming back to Google.
If users come to your site, get what they’re looking for and have a good time doing it, Google will take notice, you’ll rise in rank, and if more users have the same experience, the whole process will continue.
Modern SEO strategies include:
· Quality content
· Offer a good on-site experience
· Get others to acknowledge you as an authority
· Rise in social popularity,
· Earn local relevance.
Today, SEO should stand for the process of creating content that is excellent online.
The new and modern approach to marketing based on the the truth that consumers buy differently today than they did 10 years ago.
Is about earning the attention of potential customers organically, without interrupting their path, rather than having your marketing efforts fight for their attention.
By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
Inbound marketing is powered by creativity, talent and effort and is responsible for 90% of clicks on the web.
The strategies used include among others:
· Content creation
· Website, calls-to-action, landing pages
· Thought Leadership
· Earned social media
· Opt-In Email Lists
Inbound marketing is marketing with a magnet, not a sledgehammer.