Our Capacity to Focus on One Thing is Diminishing
We are overwhelmed by information that we cannot process, and since we are online, our attention spans are at an all-time low dropping from 12 seconds to 8 seconds. That is officially less than the attention span of a goldfish, which is nine seconds!
Video is More Enjoyable for Viewers
When you read text, your brain gets a much better workout, requiring a longer attention span and deeper cognitive efforts. Visual content reaches an individual’s brain in a faster and more understandable way than textual information. Video is more enjoyable for viewers because it’s easier to absorb information when it’s in that format compared to any other. As we enter the “no-read” era, videos are a breath of fresh air in a world stressing with information overload.
Video is More Human
We are moving from an informational web to an experiential one. Video allow us to experience the world and is better at getting us to feel. When we watch a video, we become immersed in it and create an empathetic connection with the screen. Emotions help drive action and video is a great way to bring them out.
The only thing more real than a video is a face-to-face conversation.
Video is Affordable and Measurable
Today, video is less expensive than ever before to produce, with advances in technology, and growing number of platforms to effectively distribute content. Rather than spending hundreds of thousands of dollars, smaller companies can spend less by using their in-house marketing staff, and still get the quality video content that reaches their audience. Thanks to the evolution of video marketing technology you can now track and measure audience engagement for video in a real, meaningful way, allowing to refine your video strategy and monitor its performance as it relates to return on investment.
Videos Over The Web Are Proven to Drive Results
Adding a video to your website increase the chance of a front page Google result by 53 times.
People spent, on average, 2.6x more time on pages with video than without.
Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.
Audiences are about 10 times more likely to engage, embed, share and comment on video content than blogs or related social posts.
Marketers who use video grow revenue 49% faster than non-video users.