Business “As Usual”
Was Effective in the Past
businesses of all sizes enjoyed relative stability and prosperity
simply by doing business “as usual.”
With hard work, consistency, and a steady hand,
ongoing growth and success were assured far into the future.
The Status Quo
Will Be the Death of Your Business
In the last decade, the world has changed.
Advancements in technology and simultaneous shifts
in how and why customers consume information
— and how much of it they consume —
have DISRUPTED the formula for modern business success
across a broad spectrum of industries.
Buying has become a process,
and having a wonderful product or service is just the beginning.
In most cases the journey starts online,
where people’s attention is divided between multiple media platforms,
and the consumer is overwhelmed by a flood of information and options.
The market is so crowded, the overload so extreme,
that consumers distrust companies by default.
Businesses must learn new ways to communicate with customers;
building relationships by engaging with them,
by presenting their brand in a way that conveys trust and confidence.
This is MARKETING in the 21st century.
Regardless of the size of your company,
marketing is the biggest leverage point for success.
Most businesses fail to effectively utilize this leverage.
Instead, they improvise, using some tactics & tools
without any clear strategy,
resulting in an erosion of their reputation.
And the PAST decade’s shift will seem trivial compared to
the NEXT decade’s exponential transformation.
If you fail to execute an integrated and strategic plan
to cope with this intensifying revolution,
you are at risk of being noise lost in the crowd,
outpaced by your competition, irrelevant, and
sooner or later, out of business.
Despite These Challenges,
NOW Is the Best Time to Be in Business
Changes in technology have made essential resources more economical than ever.
Hardware and software
are more accessible.
Unlimited knowledge and skills development are at your fingertips via the internet as written, audio and video content - and at no or low cost.
There are no more traditional gatekeepers between brands and their customers. The internet is the middle man. We can reach consumers directly, with laser precision.
The playing field has been leveled – small and medium-size businesses have access to the same sophisticated marketing & sales tools that large companies use.
Social media is
word-of-mouth with a
– for free.
Advertising costs in the most relevant social media channels are underpriced, making it very economical to position a brand today.
Every entrepreneur has a media production and distribution device right in his or her pocket – a smart phone.
Great freelance talent can be hired online globally.
The market for your product or service is the world.
As the technological revolution has disrupted business as usual,
it has simultaneously created incredible opportunity.
For those willing to learn, evolve, and act strategically,
this is the best time ever to build a future proof business
that will endure and serve for generations.
How Encanta Can Help You
We immerse in your brand, business, and industry to identify key opportunities and challenges.
We look at the big picture and help you formulate and develop your business foundation, in alignment with today’s best practices.
We partner with you as one cohesive team to efficiently build, grow, and scale your business in sync with today’s evolving tech-centered environment.
We'll help you embrace a "media company first" action mindset, because in today's crowded market, your product or service is second. To be able to persuade people to buy that product or service, you have to attract them first.
It's called marketing & sales, and the resources available today in that area are your biggest leverage for sustained growth.
What We Do For You
We’ll work closely with you to craft a holistic business blueprint that will remain relevant and vital over time and serve as a manual to drive all aspects of your organization forward.
We will then guide the development of the detailed, individual micro plans essential for effective implementation of the overarching strategy.
We’ll implement the defined strategies by systematically deploying our human and technical resources in combination with yours in the most cost-effective manner. We’ll always look to improve productivity by using the latest tools and technology. And to enhance execution, we join forces with external strategic partners globally.
We’ll improve execution by working with you to modify and reinforce current systems
and implement dynamic new ones.
We will help you identify the strengths and weaknesses in your team’s knowledge
and skillset, and then
develop new procedures, processes, and training programs to help enhance effectiveness.