The IDEA Methodology + SET Framework
The IDEA Methodology
+ SET Framework
The proven system behind every service we deliver.
A simple, universal approach to creating meaningful progress in business and beyond.
Why our video services are different.
Most video companies rely on traditional production methods and experience. We take a different approach, operating with a proven system.
After 30+ years of creating video for over 100 companies, we discovered what separates video that works from video that doesn't. We codified it into the IDEA Methodology and SET Framework, a proven system that now powers every service we offer.
This is why businesses trust us to deliver consistent results, whether you need a complete video partnership or focused support in one specific area.
The IDEA Methodology
A cycle that turns insight into action and action into results
Every video project follows four essential phases. We've refined this process over years to eliminate guesswork and create predictable results.
Identify
We learn your goals, understand your audience, and clarify what needs to be communicated.
Develop
We develop the strategy and align every element around your goals.
Execute
We implement the right processes, talent, tools, and techniques.
Analyze
We measure results, learn what works, and refine for the next project.
What this means for you: Nothing is left to chance. Every video we create has structure from day one.
The SET Framework
The underlayer that powers every phase of IDEA
At every phase, the SET Framework operates as an underlayer in each task we perform, ensuring that strategy, execution, and training align so every element of your project delivers optimal results.
For every task, we ensure:
Strategy
We have the clarity about where we're going and why it matters.
Execution
We use the most appropriate tools, systems, and actions to make progress possible.
Training
We possess the knowledge and confidence to use those tools effectively and sustain results.
What this means for you: Every service we offer has been pre-engineered with this structure. You get efficiency built in, not figured out on your project.
Ready to create video powered by IDEA + SET ?
Let’s talk.
